About

photographer blonde girl holding camera in a lavender field

Hi, I’m Raluca, a brand photographer, videographer and visual storyteller based in Basel, working with businesses and creatives across Switzerland.

I help brands, entrepreneurs and agencies craft meaningful visual content through photography and video, blending elegance, authenticity and a signature fairytale touch. With over a decade of experience, my work is where art direction meets strategy, designed to support your growth, elevate your brand identity and help you stand out in a saturated market.

If you're building a brand, launching a new product, refreshing your personal image or creating a campaign, I offer a thoughtful approach to personal branding, business portraits, editorial content and social media video. I don’t just take photos, I help shape how your audience feels when they discover you.

Rooted in storytelling, inspired by beauty and driven by connection, I create visuals that are not just seen, but remembered.

If you're ready to tell your story through high-quality, strategic imagery and video, I’d love to collaborate. Check my services here!

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In 2019, I launched The Fairytale Photo Experience, a creative photography concept dedicated to celebrating women of all ages, shapes, cultures, and backgrounds. My mission is to show that every woman is beautiful in her own way and deserves to feel confident, seen, and empowered through a unique and artful portrait session.

Since then, I’ve photographed over 100 women across Switzerland’s most beautiful locations, blending storytelling, styling and fine art photography to create unforgettable memories. Each photoshoot is a chance to reconnect with yourself, express your individuality, and experience what it means to be the heroine of your own story.

If you want to enjoy a creative portrait session, a fairytale-inspired shoot or simply a chance to embrace your beauty through the lens, this experience is designed to be empowering, transformative, and deeply personal. Watching women blossom in front of the camera, regaining self-love and confidence, is what gives my work meaning.

I’m grateful for every woman who chooses to co-create something magical and timeless with me.

photographer with clients